What is the Side Part / Middle Part Collection?

Part throwback. Part modern. 100% awesome. Our NEW Side Part / Middle Part collection is scientifically formulated for Gen Z and Millennial hair.

Why Side Part Conditioner?

It’s specially-fortified for the perfect side part. Rock it with skinny jeans for next-level swag.

Why Middle Part Conditioner?

Symmetry is so hot right now. Made with fortifying nutrients because down the middle is never second fiddle.

When will this be available?

Our Side Part / Middle Part Collection is coming never.