new from Pantene
Today's hair color cannot be defined by a single shade. It's color fluid and needs adaptive color care from root to tip. The technology in Pantene's NEW Color Adapt collection senses the unique needs of multi tonal hair, to let every inch, of every strand, stand out loud. Get lasting vibrant color that is boldly you.
The heart and soul of Pantene
A wide range of benefits suited to your unique hair needs and wants
The gold standard in moisture for textured hair
Developed by scientists, perfected by stylists. Presenting the gold standard in moisture. A premium collection of shampoo, conditioner, and treatments to help protect hair and empower your personal styling.