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Sustainability

OUR 2030 GOALS

PANTENE'S MISSION TO REDUCE PLASTIC

The burden that virgin plastic puts on our environment is undeniable. It is better for our earth and our oceans to reduce the amount of single-use plastic we consume, reuse packaging and bottles whenever we can, and then recycle existing plastic packaging.

As one of the biggest hair care brands in the world, we recognize our responsibility to help consumers more easily reduce, reuse, and recycle – as well as create a closed-loop supply chain that significantly cuts down the amount of virgin plastic we purchase. In support of our dedication to sustainability and our goal to reduce virgin plastic usage 50% by 2025, here are just a few of the things we’re doing today…

1. All our packaging will be 100% recyclable

2. We are committed to reduce our footprint by:

  • Continuously innovating with recycled plastic (PCR), refillable and reusable packages

  • Reducing our use of virgin petroleum plastic by at least 50% which will avoid the use of 300,00 tons of virgin petroleum plastic

3. Strive for circular solutions to also reduce our supply chain footprint:

  • Use 100% renewable electricity & cut GHG emissions in half at our sites

  • Deliver a 35% increase in water efficiency & use water from circular sources

  • Advance significant supply chain partnerships to drive circularity on climate, water or waste

4. Keep researching & seeking better alternatives to ensure livable planet for the next generations

PANTENE X loop project

PANTENE HAS JOINED THE LOOP WASTE-FREE SHOPPING BY TERRACYCLE TO PREVENT SINGLE-USE WASTE ENDING UP IN THE OCEANS. Through Loop, you can buy these environmental-friendly products made of durable aluminium. Then have the packaging collected from your doorstep to be cleaned, refilled and reused.

VISIT THE LOOP STORE

RECYCLE OR REUSE

To give our planet & bottles a second life

LEARN MORE

3-IN-1 TIPS TO SAVE WATER

Save money & save the environment from your bathroom.

LEARN MORE

PANTENE X loop project

PANTENE HAS JOINED THE LOOP WASTE-FREE SHOPPING BY TERRACYCLE TO PREVENT SINGLE-USE WASTE ENDING UP IN THE OCEANS. Through Loop, you can buy these environmental-friendly products made of durable aluminium. Then have the packaging collected from your doorstep to be cleaned, refilled and reused.

VISIT THE LOOP STORE