...
...
Eva's Story
Read what it means for Eva, a transgender woman of color, to be #BeautifuLGBTQ
Zach's Story
Read what it means for Zach, who identifies as androgynous, to be #BeautifuLGBTQ
Neo's Story
Read what it means for Neo, a transgender man, to be #BeautifuLGBTQ
...
About

our products

Leave-In Conditioner
Learn how to use leave in conditioner to up your hair game.
Best Hair Moisturizers
Just like your skin, dry hair needs moisturizer to stay healthy and soft. Here’s how to find the best hair moisturizer for you.
Shampoos for Oily Hair
Feel like your hair is always greasy? Learn the easiest ways to get rid of oil, plus how to choose shampoo for oily hair.
Which Hairspray to Use
Here’s how to find which hairspray to use on your hair type, plus some fun facts on how hairspray works.
Silicone Free Conditioner
Silicone-free conditioner is made from a blend of conditioning ingredients other than silicones – like lipids and amino acids.
Safety
Learn about how Pantene determines the safety of its ingredients.
Ingredients
Pantene ingredients include like the legendary Pro-Vitamin B5 and Panthenol. See what's inside the formulas that make hair healthier.
...
Hair Care

Tips & tricks

Static Hair
Have you traded in summer frizz for winter static? Here are 5 easy ways to stop your hair from standing on end.
Care for Colored Hair
Everything you need to know about taking care of color-treated hair.
Get More Volume
For hair that’s fine or looking flat, here’s a run-down of volume products and tips to add more oomph to your look.
Fixing Frizz in Humidity
Frizz happens when the level of humidity in the air is greater than the level of water in your hair. This is how you can fix it!
Beautiful Lengths
An important update to Pantene's Beautiful Lengths hair donation program.