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BROOKE COCHRAN

PANTENE SCIENTIST, FORMULATOR & INVENTOR OF THE NEW SULFATE-FREE SHAMPOO

“I want to create products that my mom and sister would love because of their benefits and ingredients”

Brooke creates new shampoo formulas for Pantene, like the new sulfate-free Nutrient Blends shampoos. When she started as a formulator, her friends and family asked if she could make shampoos that were sulfate-free like the other products they were using around their homes and in their showers. The truth was that sulfate-free formulas at the time rarely worked well enough to pass Pantene’s performance tests and meet her friends and family’s expectations of what they would do for their hair. They did not lather well enough to spread easily and hair felt dirty again too soon after washing. She set out to change this.

Brooke made more than 100 different batches of sulfate-free shampoos. She spent months testing the formulas in the lab and with her pickiest co-workers who have high expectations of what a shampoo should do for their hair. She created a new range of sulfate-free formulas that lather beautifully, clean gently, and deliver important nutrients – like hydrators and antioxidants – for better hair.

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