DR. JENI THOMAS
“It’s all towards finding new and better ways to get every hair type to the healthiest and most beautiful hair possible”
Our Manifesto
PANTENE IS ON A MISSION TO GIVE MORE PEOPLE, MORE GREAT HAIR DAYS, BECAUSE HAIR IS ALWAYS MORE THAN “JUST HAIR.”
PANTENE IS ON A MISSION TO GIVE MORE PEOPLE, MORE GREAT HAIR DAYS, BECAUSE HAIR IS ALWAYS MORE THAN “JUST HAIR.”
Landmark global research conducted by Pantene with Dr. Marianne LaFrance, Ph.D., Professor at Yale University and social psychologist Dr. Adam Galinsky, Ph.D., Professor of Business and Chair of Management Division at Columbia Business School found that hair is the #1 way women express their identity and sense of self to the world. Great hair can kickstart a great day. Great hair goes beyond looking good: it impacts how we each perceive ourselves. When you feel good about your hair, you feel happier, more true to “you” great hair makes you feel more competent and more confident, more joyful and more creative.
Great hair days
CREATE MORE GREAT DAYS.
Which is why Pantene is committed to making the best possible hair care—safe and effective—in the best possible way. Since 1945, when Swiss doctors first discovered the nurturing, hair-boosting benefits of Pantene’s Pro-Vitamin B5, we’ve made healthy hair a reality for hundreds of millions of people around the globe.
WE BELIEVE IN
Mindfully Choosing
OUR INGREDIENTS
We believe in the power of nutrients: hundreds Pantene scientists, including (145) PhDs, curate safe, effective ingredients from both nature and the lab. But we don’t stop there: we share our formulas with top trusted independent scientific organizations who certify the potency and quality of our nutrient-rich blends.
OUR INGREDIENTS
We are proud of what we do, and how we do it, and want to share with anyone who is interested. Click through to learn more about our programs to-invalid data-, our rigorous approach to safety and quality, and our unwavering commitment to the health and wellbeing of the world and all of the people in it.
Our Pro-V
NUTRIENT STORY
OUR PRO-V DISCOVERY — It was purely by chance that Swiss doctors at an intensive care unit made a discovery that would change the history of hair care. It was the 1940s and they had been working with a brand new treatment to heal serious skin injuries. The treatment had been developed to help regenerate skin tissue. But as they were monitoring their patients, what caught the attention of the doctors was the dramatic effect it was having on hair. They were surprised to see it growing stronger and thicker where the skin had been treated. What was this miracle formula that was causing this effect? It was Pro-Vitamin B5..
Born in
SWITERZLAND
OUR VITAMIN STORY — It was by chance yet again that news of Pro-Vitamin B5 made its way to the attention of beauty buyers for some of Europe’s top department stores. Very soon it became a highly prized and luxury hair tonic. It was in high demand at the most chic beauty counters from London to Paris to Madrid. The fact that it could only be produced in very limited quantities made it very exclusive and even more desirable. The demand for this miracle hair treatment inspired the creation of Pantene. And the world authority in vitamin efficacy—the Swiss Vitamin Institute—certified Pantene’s Pro-Vitamin B5 formula. At first Pantene was only available in Europe, but over the years, hundreds of millions of women from the USA to China have discovered and made it the world’s most popular hair care brand.