Pantene scientists have been studying African Ancestry hair for over ten years and have found that:
Pantene’s Gold Series Collection contains Pantene’s latest breakthrough technology, Pro-V nutrient blends, and premium ingredients to provide a better user experience and an amazing fragrance. Women who have relaxed, natural, or transitioning hair have a complete collection of eight products to choose from – four in-shower and four out-of-shower – powered with superior ingredients and Pro-V nutrient blends to meet their unique haircare and styling needs.
What's new? The praise from consumers about the initial Gold Series collection products and the continued need for products designed specifically for people of African Ancestry inspired Pantene to expand the collection with a new sulfate-free, paraben-free, and silicon-free product that protects and repairs textured hair.