Product Details

Fights fade-out. 100% body. Zero weight.

Turn up the volume and keep your color loud and clear. Remove buildup without weighing your hair down.

Clinically Proven Healthier Hair with Every Wash*

*shampoo and conditioner system vs. non-conditioning shampoo

WHO: Great for color-treated hair lacking body
WHEN: Gentle enough to use daily
HOW: Lather into wet hair; repeat if you want to. Follow with Color Preserve Volume Conditioner for added volume.


Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Sodium Chloride, Glycol Distearate, Laureth-4, Sodium Citrate, Sodium Xylenesulfonate, Fragrance, Dimethicone, Citric Acid, Sodium Benzoate, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Polyquaternium-6, Panthenol, Panthenyl Ethyl Ether, Methylchloroisothiazolinone, Methylisothiazolinone

Ratings and Reviews

Overall Rating
Overall Rating
4.41/5 (39)
75% recommended


Overall Rating
Overall Rating
11/01/2017 11:39:51

I am the kind of girl who constantly colors her hair so using the right shampoo is very important. Before, I used to shampoo my hair with very mild organic shampoos to preserve the color of my hair until I realized that it doesn't thoroughly wash my hair enough. So I explored different brands and when I got to try Pantene's Color Preserve Volume Shampoo, I knew it was the one. It helps retain my hair color while it completely cleans my hair. My hair smells nice all day <3

Overall Rating
Overall Rating
11/01/2017 10:38:14

This is a good shampoo. It's not my favorite because my hair stylist warned me about it. She said it has a high alcohol base which means it damages your hair.

Overall Rating
Overall Rating
11/01/2017 10:36:52

I have been using the Panteen Pro V Color Preserve Volume Shampoo for about 1yr. And I ca definitely recommend this product. I can not only see a difference in the way my collor is affected by the shampoo I can definitely tell a difference in the amount of volume it leaves in my hair. Since my hair is color treated it is for my shampoo to do a good job but be gentle at the same time. I am able to purchase it at my local Walgreens which is so convenient. I definitely recommend this product.