Product Details

Instant strength,* moisture, & shine

Nothing beats a classic. From root to tip, your hair will be clean, conditioned, and ready to style.

Clinically Proven Healthier Hair with Every Wash**
As Gentle as the Leading Sulfate Free Shampoo

* Strength against damage vs. non-conditioning shampoo
** Shampoo and conditioner system vs. non-conditioning shampoo

USAGE:
WHO: Great for any and all hair types looking for a daily dose of care - even those who perm or color treat.
WHEN: Daily to strengthen hair root to tip.
HOW: Lather into wet hair; repeat if you want to.

Ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Dimethicone, Cocamidopropyl Betaine, Sodium Citrate, Cocamide Mea, Sodium Xylenesulfonate, Fragrance, Citric Acid, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Panthenol, Panthenyl Ethyl Ether, Methylchloroisothiazolinone, Methylisothiazolinone

Ratings and Reviews

Overall Rating
Overall Rating
3.27/5 (37)
  • Quality
    Secondary Rating
    Secondary Rating
    1.5/5
  • Value
    Secondary Rating
    Secondary Rating
    1.92/5
63% recommended

Reviews

Location:
Toronto, Canada
Hair Type:
Thick
Hair Length:
Medium
Hair Need:
Aging Hair
Quality
Secondary Rating
Secondary Rating
Value
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Overall Rating
Overall Rating
07/20/2017 13:50:52

Much worse than original

The new formula does the opposite of its intent: It leaves my hair dry and gummy-feeling. The old one was exactly what I needed.

No, I do not recommend this product.

Hair Type:
Normal
Hair Length:
Short
Quality
Secondary Rating
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Value
Secondary Rating
Secondary Rating
Overall Rating
Overall Rating
07/18/2017 21:33:49

UGH - This WAS my favorite shampoo

This shampoo used to smell clean and always leave my hair super soft, now I can hardly tell that I have washed my hair. Bring back the good stuff please! We all know that "new and improved" really means"new and cheaper to manufacture". So, why don't you raise the price a nickel a bottle, to make up for the savings you are getting on the new formula, and bring back one that people will buy!?

No, I do not recommend this product.

Location:
Toronto, Canada
Hair Type:
Normal
Hair Length:
Medium
Quality
Secondary Rating
Secondary Rating
Value
Secondary Rating
Secondary Rating
Overall Rating
Overall Rating
07/18/2017 14:24:29

Please bring back old formula!!!

I have been using this shampoo for probably 15+ years and loved it - it left hair feeling light, bouncy, and clean. This new version, however, leaves my hair dry and flat (it feels like a completely different shampoo) . I'm really disappointed and reluctantly started to look for alternatives. Can you PLEASE consider bringing back the old formula or something closer to it ?

No, I do not recommend this product.

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