TRENDSPOTTING: NEW & NOW

Our breakthrough Pro-V formula now infused with mircobubbles and whipped into an air-light foam. For stronger, more beautifull hair.

GENTLE IS THE NEW STRONG

Lightweight Micellar formula, now paired with the power of Pro-V Nutrient Blends to transform fragile hair into strands of strength.

From rich puddings to moisturizing masks. All co-created by African American scientists and stylists.
WHAT GOES INTO MAKING YOUR HAIR
STRONG & BEAUTIFUL?
Every ingredient in each
Pantene bottle has been
carefully researched and
selected to make your hair
healthier. Stronger.
Even more beautiful.
No alcohol, no harsh scent, no stiffness, no stickiness.
Nothing but strong, beautiful, brushable hold.