TRENDSPOTTING: NEW & NOW

Our breakthrough Pro-V formula now infused with mircobubbles and whipped into an air-light foam. For stronger, more beautifull hair.
From rich puddings to moisturizing masks. All co-created by African American scientists and stylists.
WHAT GOES INTO MAKING YOUR HAIR
STRONG & BEAUTIFUL?
Every ingredient in each
Pantene bottle has been
carefully researched and
selected to make your hair
healthier. Stronger.
Even more beautiful.
Pantene’s Gold Series has a special oil-infused Pro-V formula co-created by scientists and stylists for strong, beautiful hair.
No alcohol, no harsh scent, no stiffness, no stickiness.
Nothing but strong, beautiful, brushable hold.