THE NO-NO

LIST

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For Pantene fans who want alternatives that are free from specific ingredients, we created formulas that are made with zero sulfates, parabens, or silicones—yet still deliver great hair.

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Sulfate-free

Because we believe that your desire to ban sulfate from your hair routine shouldn’t impact the number of great hair days you get, we have rewritten the sulfate-free shampoo rules with a better formula.

Our Pantene Scientists grounded their work in the “less is more” mantra: start with purified, high-quality ingredients and create room for the good stuff – the active nutrients that hair can absorb to nourish hair.

After creating and testing many new sulfate-free formulas on highly demanding people – those of us still obsessed with the results of sulfate shampoos – we found the sulfate-free formula that had the rich lathering, powerful cleansing, and the nourishing nutrients to win them over.

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Paraben-free

Pantene doesn’t think anyone should have to choose between the great hair they love and the ingredients they don’t. Parabens are a family of preservatives long used to extend the life of hair, skin, and makeup formulas, ensuring that products not only continue to do their job for long time, but also remain safe to use, without changing color or consistency or, worse, harbouring the growth of dangerous microbes.

In recent years, as the use of parabens has become somewhat controversial, Pantene has sought out alternative solutions to keep our formulas safe and shelf-stable for a long time. Today, people who want Pantene-calibre results with zero parabens have a full array to choose from: our shampoo and conditioner formulas have been reworked using alternative preservatives. The few Pantene products that do still contain parabens use them only in low concentrations that have been proven safe, in strict adherence with the health and safety guidelines of regulatory authorities around the world—including those from the US, EU, Canada and Japan — regardless of where a formula is sold.

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Silicone-free

Derived from silica, one of the most common elements in the earth’s crust, silicone has been taming hair for nearly 50 years. The silicone molecules that Pantene uses today have come a long way: Incredibly small and lighter than before, these multitaskers moisturize and smooth hair, and protect it from the damage of heat styling, to leave it silkier, more lustrous, and more manageable.

Although silicones are chemicals, decades of research have shown they pose no threat to hair’s health (in fact they’ve been proven to make hair healthier and stronger); and Pantene always makes sure to use silicones in precisely-calibrated concentrations.

Still, some people find that silicones feel too heavy, or even lead to build-up. This is largely dependent on hair texture: Hair that is bleached, curly, or frizz-prone is often at its best with the potent smoothing benefits of silicone, whereas those with finer hair often prefer to go without it. Pantene has created, and continues to create, silicone-free alternatives that deliver just-as-gorgeous results. And we’ve made them easy to find: Just look for the words “silicone-free” on the label.