Our Selective

Ingredients

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Today, Pantene’s signature Pro-V blend—which combines B5 with a cocktail of powerful and protective antioxidants and restorative lipids—is the nourishing base on which we build all Pantene formulations.

To help you achieve your healthiest, best hair ever, Pantene is always on the lookout for new sources of nutrients to add to our Pro-V blend. We choose only high-quality ingredients that are nutrient-rich and thoroughly safe. Sometimes we use natural ingredients that yield great results, and sometimes we use lab-developed options when they are the responsible choice, because we must use our natural resources responsibly – to learn from them but never deplete them.

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Rose water

Our extract comes from the petals and buds of the Rosa Gallica plant which thrives in the Mediterranean regions. It was found to be rich in Vitamins B5 &B3. It also known for it's calming and smoothing properties, helping replenish lost moisture to hair.

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Jojoba oil

This Vitamin-E rich Jojoba Oil comes from the cold-pressed seeds of the Simmondsia chinensis shrub. It is known for its powerful hair hydrating virtue.

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Argan oil

Argan oil is known to be extremally rich in natural vitamins and essential fats for hair moisture.

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Bamboo

This extract comes from bamboo shoots typically grown in China’s Fujian Provence. It contains B-vitamins known for their supportive properties to the cellular structure and processes of hair.

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Castor oil

The castor oil comes from the seeds of the Ricinus Communis plant, typically grown in India. It contains a high level of vitamin E, known for its hair moisturizing and calming properties.

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Biotin

Biotin, also known as Vitamin B7, is often recommended for healthy hair.

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Charcoal

The activated charcoal, from trees like the Japanese oaks, is known for its hair purifying properties, absorbing impurities deep into its porous structure to wash them away.

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Baobab Essence

A Vitamin E-rich oil cold-pressed from the seeds of the Baobab tree, native to Tanzania and known as the “tree of life” for its remarkable ability to hold on to water even through decade-long droughts.