Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.
safe and effective.
Our priority: Responsible Science that helps you achieve your healthiest, best hair ever. For this, we use active Pro-V Nutrients that absorb deeply to nourish hair inside and out. Sometimes our nutrients are natural ingredients that yield great results, and sometimes they are lab-developed ingredients when they’re the best choice. Always, they are responsibly developed to be good for hair and good for our natural resources – we work to learn from them but not deplete them.
What's inside our bottles?
Meet the people behind our bottles
Pantene Scientist, Formulator & Inventor of the new Sulfate-Free Shampoo
“I want to create products that my mom and sister would love because of their benefits and ingredients”
Pantene Senior Scientist & Inventor of the new Dry Shampoo Foam
Kim was responsible for creating a better dry shampoo. But there was a small problem: she would never use a typical dry shampoo on her own hair.
Research Fellow & Inventor of Pantene antioxidant nutrients
As Jennifer colored her hair more often and continued to spend time cycling outdoors, she noticed the need to defend her hair against oxidative stress.