Ingredients

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Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.

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Our products must be

safe and effective.

Our priority: Responsible Science that helps you achieve your healthiest, best hair ever. For this, we use active Pro-V Nutrients that absorb deeply to nourish hair inside and out. Sometimes our nutrients are natural ingredients that yield great results, and sometimes they are lab-developed ingredients when they’re the best choice. Always, they are responsibly developed to be good for hair and good for our natural resources – we work to learn from them but not deplete them.

What's inside our bottles?

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Our Essential

Ingredients

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Our selective

ingredients

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Free-From

Ingredients

Meet the people behind our bottles

Brooke Cochran
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Pantene Scientist, Formulator & Inventor of the new Sulfate-Free Shampoo

“I want to create products that my mom and sister would love because of their benefits and ingredients”

READ BROOKE'S STORY

Kim Jackson
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Pantene Senior Scientist & Inventor of the new Dry Shampoo Foam

Kim was responsible for creating a better dry shampoo. But there was a small problem: she would never use a typical dry shampoo on her own hair.

READ KIM'S STORY

Dr. Jennifer Marsh
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Research Fellow & Inventor of Pantene antioxidant nutrients

As Jennifer colored her hair more often and continued to spend time cycling outdoors, she noticed the need to defend her hair against oxidative stress.

READ JENNIFER'S STORY