HOW TO CARE FOR YOUR COLORED HAIR
WHEN YOUR HAIR IS SO VIRANT AND SHINY, YOU KNOW YOU'RE LIVING YOUR BEST HAIR LIFE
Walking out of the salon (or your bathroom) with a fresh new color can make you feel on top of the world. When your hair is so vibrant and shiny, you know you are living your best hair life. But with so many options to care for it between color treatments, what’s a girl to choose?
FACT: Changing your hair’s color means putting your hair through a harsh process.
Coloring your hair can require up to three different actions: Swelling, lifting, and depositing. The pH is hiked up to swell the hair so the color molecules can get inside the fiber. Peroxide in the formula then lightens your existing color so you can then add in the color you want. Then, the actual color is deposited into the fiber, transforming it to your new shade.
The process also changes the fiber’s strength and feel as much as it changes the shade. Damaged cuticles, broken follicles, extreme dryness—all are serious side effects of that new hue you’re rocking. Now, we’re not suggesting you skip coloring altogether—where’s the fun in that? You can still get your fix, you just need to know how to care for your colored hair.
FACT: You absolutely need to use color-protecting shampoo.
The same process that changes the color of your hair also robs hair of its natural oils. Unlike hair that has never been colored, colored hair becomes attracted to water and repelled by oils. That means it soaks up water faster and rejects conditioners and oils. The trick is to start with a shampoo specifically designed for color-treated hair so it can make colored hair act more like uncolored hair.
FACT: If you go sulfate-free shampoos, it’s best to choose one full of nutrients to protect your colored hair.
FACT: Dry shampoo is safe for use on colored hair.
FACT: The color process does damage. You need to step up your repair game. Conditioning & Treatments are the best way to do that.
Whether you like your caramel lowlights, want to try a violet style or need to touch up those roots, coloring your hair is a great way to refresh your style. And, now that you know how to care for it, you can feel free to play with your shade. Pantene can help you rescue hair from color damage and keep looking beautiful!