TRENDSPOTTING: NEW & NOW

For curls stronger than the weather, try Pantene’s Pro-V system.

Stylin' Strong

Bringing strong styles down to a science.

Full & Strong Collection

Fight the flat and help prevent split ends with these formulas.

Twist_and_Style

Using Defining Curl Custard, twist hair into knots then unravel for extra body.

No alcohol, no harsh scent, no stiffness, no stickiness.
Nothing but strong, beautiful, brushable hold. 

INTENSELY BEAUTIFUL HAIR

Experience Pantene Expert, our most intensely concentrated PRO-V Formula ever, for more beautiful hair.